So, you know how sometimes you try to search for a certain recipe on Google -- say, tacos al pastor -- and because the results aren't restricted to recipes, instead of tacos, you're once again battling your crippling addiction to Internet porn?

Maybe that's just me.

At any rate, starting today, Google has added a new recipe function to its search engine. Enter your search term and then click on the fork-and-knife icon on the left of the screen. This will limit the results to recipes. You can filter the results further by checking yes or no beside suggested ingredients and by selecting a range of cooking times and calories.

The filter option is really rocking in recipe search.

But this option in only rolled out to Google US not for Google India. :-((

In 2010 there were lots and lots competition among the advertisers which helps more for Advertising companies to come up with more enhancement and changes to improve the advertisers business and to improve them selfs among every one.

Google Instant: A More Innovative Approach to Search - Inside AdWords

Today, Google announced the launch of Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. By providing users with this immediate feedback, they’re able to refine their searches more quickly and find the results that more precisely match what they need.

This new interface applies to both search results and related ads. Therefore, we expect increased user engagement with our search services, including ads.

Although Google Instant doesn’t change the way ads are served, ads and search results will now be shown based on the "predicted search." For example, if someone types "flow" into Google.com, our algorithms predict that the user is searching for "flowers" (the predicted search) and therefore display both search results and ads for “flowers”. However, if that user then adds the letter "c" to the query, our algorithms may predict that the user is searching for "flowchart" and show the corresponding natural and paid results for flowchart.

As a result, Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds.

It's possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need.

Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the latest browsers (Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8). Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. We will continue to add new domains and languages over the next several months.

For more information on this interactive new feature, please visit the AdWords Help Center.

As all we know Yahoo search marketing has improved a lot on advertising in both search and content network. Apart from Yahoo search advertisers ads are also displayed in Yahoo search partners. AAs a advertisers we have to be very much care in optimization in YSM. In some cases Y search partners websites may give good conversions while compare to the Y Search but its not applicable in all cases. It depend up on the products. So the advertiser has to keep an eye on Y! search partners, some website may simply cost with out any conversions. There is a new report option available in Y! search marketing interface to help optimizing campaign ie: ” Ad Delivery Report” under “Traffic Quality Reports” section. Which gives the cumulative search partners performance report. By excluding the non performing search partners you can stand away from costing high without any conversions

Follow the instruction to get “Ad Delivery report”